IndiaMART · TradeIndia RFQs in one inbox. BOM-aware quotes in 4 hours, not 4 days. Dealer network, after-sales, dispatch — one platform.
IndiaMART + TradeIndia + email land in a unified pipeline. Auto-scored by product match, MOQ fit, and buyer history. No tab-switching.
Attach BOM, auto-pull component costs and lead times, generate multi-currency PDF quote — sent on WhatsApp with one click.
Territory-wise order volume, payment aging, after-sales SLA, and reorder gap per dealer. Alerts on WhatsApp before revenue slips.
Generic CRMs treat manufacturing like retail. They don't understand BOM explosion, MOQ negotiation, QC hold workflows, BIS certification gates, or e-way bill dispatch coordination. Wendesk's framework does.
IndiaMART · TradeIndia · email · WhatsApp · phone — 5 channels, 5 inboxes, zero triage. Slow responders lose the order. Wendesk aggregates all RFQs, auto-scores by fit, and routes to the right sales rep within 12 minutes of receipt.
Sales reps manually look up 20-80 component costs, current lead times, and production slots — then build a PDF quote in Excel. Wendesk attaches a BOM, pulls live costs from the item master, and generates a multi-currency quote PDF in 30 minutes.
50 dealers, each with their own spreadsheet, order cycle, and payment delay. HQ only sees the problem 45 days after it started. Wendesk's dealer dashboard surfaces territory-wise order velocity, aging, and after-sales SLA in real time — alerts before revenue slips.
Machine breakdown calls land on a personal phone. No ticket, no SLA, no escalation path. Wendesk converts every WhatsApp service call into a tracked ticket with assigned technician, ETA, and parts-in-transit status — visible to the buyer on WA.
QC clearance, e-way bill, transporter booking — three separate steps, often by different people, often skipped under delivery pressure. Wendesk's dispatch workflow enforces BIS check → QC sign-off → e-way bill → transporter confirmation before marking shipped.
Most CRMs only track acquisition. Wendesk surfaces the cohort a buyer sits in right now — based on order frequency, reorder gap, payment behaviour, and after-sales ticket rate — and the trend vs the previous quarter. Drives dealer reactivation campaigns, credit limit reviews, and repeat-order WhatsApp nudges.
7 custom objects ship out of the box for Manufacturing. Extend with Sample Dispatch · Tooling Register · Subcontractor · Quality Certificate — in admin, no code.
Source portal · buyer · product · MOQ · target price · received-at · score · assigned-to rep
RFQ ref · BOM · line items · unit cost · lead time · validity · currency · PDF link
Finished good · component list · unit quantities · HSN codes · standard costs
Territory · credit limit · payment terms · YTD order value · after-sales SLA · Udyam ref
Buyer · product · issue type · assigned tech · SLA deadline · parts status · resolution
Sales order · QC sign-off · BIS check · e-way bill number · transporter · ETA
Certification gate before dispatch · mandatory for 500+ product categories
HSN auto-coded · e-way bill auto-generated above ₹50K consignment
DPDP consent on buyer record · Udyam registration captured
Quality record trails · Zauba export data · certificate of origin linkage
Manufacturing ships with five pre-built WhatsApp flows — RFQ acknowledgement + scoring, BOM-attached quote delivery, purchase order confirmation, dispatch milestone updates, and after-sales ticket tracking.
IndiaMART / TradeIndia / email RFQ lands, auto-scored for product fit + MOQ + buyer history, acknowledgement WA sent to buyer within 12 minutes, routed to the right rep.
Rep attaches BOM; system pulls component costs + lead times from item master; generates PDF quote with GST breakup; delivers on WhatsApp + email with one click.
QC cleared → e-way bill generated → transporter assigned → in transit → delivered. Each milestone fires a WA message to buyer with shipment reference and ETA.
Buyer's WhatsApp service call auto-converts to ticket. Assigned tech, ETA, parts-in-transit, and resolution — all visible to buyer on WA thread. SLA breach triggers supervisor alert.
<b>EN + HI from launch.</b> All flows ship in EN + HI. Marathi · Gujarati · Tamil on Pro tier — covers the key MSME manufacturing belts across Maharashtra, Gujarat, and Tamil Nadu.
Industry baselines from MSME manufacturing tenants in the V1 codebase (components, engineering goods, consumer durables). Your numbers may vary; these are the median.
Aggregated RFQ auto-acknowledged + scored + routed. No portal tab-switching.
from 4-8 hours baselineBOM-attached quote with GST breakup generated and delivered on WhatsApp.
from 3-7 days baselineReal-time reorder-gap alerts + WhatsApp nudges cut dormant dealer period.
from No visibility baselineTracked tickets with SLA timers and escalation paths replace personal-phone chaos.
from 38% breach baselineOnce you grant scoped access at mcp.wendesk.com, your agent can interact with your tenant data — gated by the same 3-part permission matcher as the dashboard.
// Claude calling Wendesk via MCP — send a BOM-attached quote POST https://mcp.wendesk.com/mcp Authorization: Bearer eyJ... { "jsonrpc": "2.0", "method": "tools/call", "params": { "name": "industry.manufacturing.quotes.send", "arguments": { "rfqId": "RFQ-2026-0847", "bomId": "BOM-MS-HEX-M10", "unitPriceInPaise": 40500, "moq": 5000, "leadTimeDays": 18, "currency": "INR", "deliverVia": "whatsapp" } } } // 200 OK — quote PDF generated + delivered on WhatsApp { "quoteId": "Q-2026-0847", "pdfUrl": "s3://wd-quotes/Q-2026-0847.pdf", "waDelivered": true, "gstBreakup": { "cgst": 9, "sgst": 9 }, "audit": "via=mcp · client=claude-desktop" }
MSME manufacturers, component suppliers, dealer networks — drop your phone or chat on WhatsApp. We respond within 90 minutes and have your RFQ pipeline live in one onboarding call.