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Salons, spas, wellness studios. Booking · reminders · stylist commissions · loyalty + retail upsell — one chair-side dashboard, vernacular WhatsApp (EN + HI from launch).
Insta-DM and walk-in enquiries auto-route to a WA slot picker. T-2h reminder + T-30min check-in nudge. No-shows drop from 25% to 9% on median cohort.
Per-service commission split (cut 40% · colour 30% · spa 25%) computed on payment capture. Folio in PG (audit-grade), commission in Mongo. Disputes drop to near-zero.
T+45 day rebook drip · birthday offer · post-service retail prompt (shampoo, serum, kit). Retail attach rate lifts from 6% to 22-28% on cohort.
Generic CRMs treat a salon like a B2B sales pipeline. They miss stylist rosters, package balances, the colour-cut-blow-dry combinatorics, and the fact that Insta-DM is the #1 lead source. Wendesk's overlay is built for chair-side reality — every staff member, every regular, every package balance in one tab.
Free-cancel walk-in bookings turn into ghost slots. Stylist sits idle, retail upsell evaporates. Wendesk's predictor flags high-risk bookings 24h out and fires a paid-deposit nudge for first-time guests — drops no-shows from 25% to 9% on the median salon cohort.
Excel-based splits, paper service-tickets, week-end reconciliation arguments. Stylists distrust the math, owners spend Sunday on payroll. Wendesk auto-splits per service at payment capture — every stylist sees their day's earnings on WA at 9 PM.
Retail attach is 6-8% industry baseline — most chairs never recommend the shampoo. Wendesk's chair-side prompt suggests a product matched to the service done (after-colour mask, post-facial serum) — attach rate lifts to 22-28% on cohort.
Bridal enquiries, party-makeup quotes, package questions land in DM and never make it to a CRM. Replies happen at midnight from the owner's phone. Wendesk's Instagram inbox routes every DM to a slot picker, captures consent, and creates a Lead — leak drops to near-zero.
First-time client visits, leaves, and is forgotten. No T+45 nudge, no birthday offer, no rebook drip. Wendesk's loyalty engine triggers a vernacular rebook WA at the right cycle (cut 35d · colour 60d · facial 30d) — repeat-visit lifts from 38% to 62% in 90 days.
Most salon software only tracks the booking. Wendesk surfaces the cohort each guest is in right now, the criteria that define the boundary, and the trend vs the previous 90-day window. Drives every WhatsApp rebook nudge, retail campaign, and win-back drip.
6 custom objects ship out of the box for Beauty & Salon. Add more — bridal contract · membership tier · retail SKU · stylist commission slab · vendor payout — in the admin, no code.
Phone · skin/hair profile · allergy flags · last service · LTV · WA opt-in · DPDP consent · birthday + anniversary
Customer · service · stylist · chair · slot · status (booked → arrived → in-service → done → paid → no-show → cancelled)
Name · category (cut · colour · spa · facial · bridal) · duration · base price · GST HSN · commission split
Name · roster · skill set · per-service commission % · day's earnings · rating · OFF-day calendar
Customer · plan (5-cut / 10-facial / 6-month-membership) · sessions used · sessions left · expiry · advance paid
Tier (silver/gold/platinum) · points balance · birthday offer status · referrals issued · last redemption
Consent on booking · skin/hair profile encrypted · photo opt-in · DSR-ready
HSN auto-coded on retail + service · e-invoice IRN above ₹5 Cr
Spa-cafe products · in-house cosmetics · licence + expiry watch
Renewal calendar · staff register · paid-leave compliance
Beauty & Salon ships with six pre-built WhatsApp flows — booking confirmation, T-2h reminder, T-30min check-in nudge, post-service retail prompt, T+45 rebook drip, and birthday/anniversary offer.
DM from Insta · walk-in enquiry · direct WA all route to one slot picker. Confirmation includes stylist name, last formula on file, studio map link.
Two-stage nudge: T-2h confirmation request + T-30min check-in 'on your way?'. Drops no-shows from 25% to 9% on median cohort.
Right after service done, stylist taps 'recommend' — WA card lists the product matched to today's treatment (after-colour mask, post-facial serum). Median attach lift 6% → 22-28%.
T+45 vernacular rebook nudge tied to service cycle (cut 35d · colour 60d · facial 30d). Birthday/anniversary 1-tap offer. Lapsed-60d win-back coupon.
<b>EN + HI from launch.</b> All flows ship in EN + HI. Marathi · Tamil · Telugu · Bengali · Gujarati on Pro tier — essential for Pune-Mumbai, Bengaluru, and Chennai studio clusters.
Industry baselines from V1 codebase cohorts (mostly mid-size salons, day-spas, wellness studios, multi-chair chains). Your numbers may vary; these are the median.
T-2h + T-30min vernacular reminder · paid-deposit nudge for high-risk first-timers.
from 25% baselineT+45 cycle-tied WA drip + birthday offer + win-back coupon. 38% → 62% repeat in 90 days.
from 38% baselineChair-side prompt matched to today's service. Tap to add to bill, GST HSN auto-coded.
from 6-8% baselinePer-service split computed on payment capture · stylist sees day-end WA. Disputes drop to zero.
from Excel + argumentsOnce you grant scoped access at mcp.wendesk.com, your agent can interact with your tenant data — gated by the same 3-part permission matcher as the dashboard.
// Claude calling Wendesk via MCP — rebook a lapsed colour client POST https://mcp.wendesk.com/mcp Authorization: Bearer eyJ... { "jsonrpc": "2.0", "method": "tools/call", "params": { "name": "industry.beauty.appointments.rebook", "arguments": { "customerId": "BL-cust-3214", "lastService": "ROOT_TOUCHUP", "preferredStylistId": "stl_aarti", "slotWindow": "2026-01-08T13:00+05:30/2026-01-12T18:00+05:30", "channel": "WHATSAPP", "reasonCode": "CYCLE_DUE_REBOOK" } } } // 200 OK — slot held + WA picker sent + cycle nudge logged { "appointmentId": "BL-3389", "slotHeldUntil": "2026-01-07T18:00+05:30", "stylistAssigned": "Aarti", "waSlotPickerSent": true, "audit": "via=mcp · client=claude-desktop · acting-for=front-desk-2" }
Same pre-arrival WA + folio + housekeeping board for hotels, resorts, homestays — extended with channel-manager.
Medical-spa, dermatology, aesthetic-clinic crossover with HIPAA-grade PHI redaction and BAA on Pro+.
Same booking + GST + FSSAI gate for cafes, fine-dine, QSR chains, and salon-cafes with in-house F&B.
Salon owners, day-spa managers, wellness studio chains, bridal artists — drop your phone or chat on WhatsApp. We respond within 90 minutes, in English or Hindi.