Upcoming languages
தமிழ்TamilSoonతెలుగుTeluguSoonमराठीMarathiSoonবাংলাBengaliSoon
Shopify · Amazon · Flipkart · Meesho · Insta · WA carts in one inventory. WhatsApp cart-recovery in 8 min · PCI-out · GST-in.
Vernacular WA template: product, size/colour, ₹ delta, 1-tap checkout. Recovers 22-28% of dropped carts on the median cohort.
Card data never touches Wendesk — payments hit Razorpay tokenization vault. GST HSN auto-coded per SKU. Refunds as PG ledger entries.
Push a SKU once; syncs to Shopify · WooCommerce · Amazon · Flipkart · Meesho · Insta Shop · ONDC. Oversells: 8% → <0.4%.
Generic CRMs treat e-commerce like B2B SaaS. They don't understand SKU-variant explosions, oversell prevention, COD-fraud scoring, or GST e-invoice formats. Wendesk's framework does.
Industry baseline. Email-only recovery wins ~3%. Wendesk's vernacular WhatsApp recovery — product card · price delta · COD/UPI toggle inside 8 minutes — recovers 22-28% on the median cohort.
Same SKU sells on Shopify · Amazon · Flipkart · Meesho — 3 systems update independently. Result: oversells, refund storms, marketplace seller-rating damage. Wendesk's atomic stock decrement drops oversells from 8% to <0.4%.
30-40% of COD orders return-to-origin in tier-2/3. Without a fraud scorer, you eat ₹120-180 per RTO. Wendesk's COD scorer (return-history + pin-code risk + cart-value vs AOV) flags ~12% of orders for prepay-only nudge.
Festive sales spike returns 3x. Generic tools route every refund to a human inbox. Wendesk's triage classifier auto-resolves 55% of returns (size-swap · QC photo OK · valid refund) without a human touching the ticket.
ONDC buyer-app + seller-app + logistics-network requires 3 separate participant agreements + a production-grade signed-payload pipeline. Wendesk ships ONDC seller-side as a 1-click connector with the schema already mapped to your existing SKU table.
Most CRMs only see acquisition. Wendesk surfaces the cohort a buyer is in right now, the criteria that define the boundary, and the trend vs the previous 90-day window. Drives every WhatsApp campaign, retargeting audience, and reactivation drip.
8 custom objects ship out of the box for E-commerce. Add more — bundles · gift-card · loyalty-tier · subscription-box plan · COD-fraud blocklist — in the admin, no code.
Buyer · SKUs · channel · gateway · GST · status (placed → paid → shipped → delivered → returned)
Phone · email · LTV · AOV · cohort-id · WA opt-in · DPDP consent
Master record · brand · category · HSN · BIS/FSSAI · belongs-to: catalog
Size · colour · storage · barcode · MRP · sale-price · stock-by-warehouse
Customer · line-items · channel · abandoned-at · recovery-stage · last WA touch
Order · reason-code · QC photo · refund-route · triage-classifier verdict
Out-of-scope · Razorpay tokenization · no PAN at rest
HSN auto-coded · e-invoice IRN above ₹5 Cr
Consent on lead + order · DSR-ready
License gate before listing publish
E-commerce ships with six pre-built WhatsApp flows — abandoned-cart recovery, COD confirmation, order-status milestones, delivery OTP, return-pickup scheduling, post-delivery NPS + repeat-purchase nudge.
Vernacular WA template fires 8 min after cart-abandon event. Product card + price delta + COD/UPI toggle. Recovers 22-28% of dropped carts on median tenant.
Every COD order pings buyer to confirm intent before ship-out. Fraud scorer flags ~12% for prepay-only nudge — drops RTO from 35% to 18%.
Webhook from Shiprocket / Delhivery fires WA: out-for-delivery · arriving today · delivered with photo. Delivery OTP sent on WA — no SMS bounce.
Returns: WA card with QC-photo prompt + slot picker. Post-delivery T+2 NPS card (1-tap rating) + repeat-purchase coupon if 4★+.
<b>EN + HI from launch.</b> All flows ship in EN + HI. Marathi · Tamil · Telugu · Bengali · Gujarati on Pro tier — important for tier-2/3 D2C audiences.
Industry baselines from 180+ E-commerce tenant cohorts in the V1 codebase (mostly D2C apparel, beauty, F&B, electronics). Your numbers may vary; these are the median.
WhatsApp template fires 8 min post-abandon. Vernacular + price delta + UPI/COD.
from 3% (email-only)Atomic stock decrement on first sale. 7-channel sync inside 90 seconds.
from 8% baselineFraud scorer + prepay-nudge drops RTO from 35% to 18%, lifts margin per order ₹140.
from 12% baselineFrom dashboard price-change to Amazon · Flipkart · Meesho live update.
from 4-6 hoursOnce you grant scoped access at mcp.wendesk.com, your agent can interact with your tenant data — gated by the same 3-part permission matcher as the dashboard.
// Claude calling Wendesk via MCP — issue a partial refund POST https://mcp.wendesk.com/mcp Authorization: Bearer eyJ... { "jsonrpc": "2.0", "method": "tools/call", "params": { "name": "industry.ecommerce.orders.refund", "arguments": { "orderId": "BLK-44218", "refundType": "PARTIAL", "amountInPaise": 249900, "reasonCode": "SIZE_MISMATCH", "qcPhotoUrl": "s3://wd-rma/blk-44218-qc.jpg" } } } // 200 OK — refund queued + WA confirmation sent { "refundId": "rfnd_xK8d2Q", "gatewayTxn": "rzp_pay_NkM2...", "settlementEta": "3-5 business days", "waNotified": true, "audit": "via=mcp · client=claude-desktop" }
Same SKU · variant · stock-by-warehouse model for chain retail with POS + e-com hybrid.
Size-colour matrix · QC-photo returns · vernacular cart-recovery — purpose-built for fashion D2C.
BIS hallmark gate · pre-purchase video consultation · high-AOV insurance flow for jewelry sellers.
D2C founders, marketplace sellers, ONDC merchants — drop your phone or chat on WhatsApp. We respond within 90 minutes, in English or Hindi, and have your storefronts connected in 4 hours.