Google Analytics 4
Track CRM funnel conversions in Google Analytics 4 via Wendesk event firing. Google Analytics 4 (GA4) is Google's current cross-platform analytics + event-tracking suite. Connect to Wendesk to fire GA4 conversion events on lead creation, deal closure and payment via the Measurement Protocol — closing the marketing-to-CRM attribution loop with offline events that include the original gclid / fbclid for ad-platform sync-back.
Frequently asked questions
Answers to the most common questions about Google Analytics 4 on Wendesk.
What does the GA4 integration do in Wendesk?
Does Wendesk send CRM conversion events back to GA4?
Is GA4 integration DPDP-compliant for India?
How is GA4 different from Universal Analytics integration?
Do I need BigQuery for the GA4 integration?
Also in Analytics & BI
Similar integrations your team might want to connect.
99acres
ANALYTICS_BI99acres, owned by Info Edge, is India's largest real-estate listings portal. Connect to Wendesk to pull buyer enquiries from your active listings into the CRM with auto-tagged source attribution, then route them to the right broker for WhatsApp follow-up.
Booking.com for Business
ANALYTICS_BIBooking.com is the world's largest accommodation booking platform. Connect to Wendesk to sync inbound reservations as CRM deals, push confirmation messages via WhatsApp Business, and route guest messages from the Booking inbox into the unified Wendesk inbox.
MagicBricks
ANALYTICS_BIMagicBricks is India's largest real-estate property portal (99acres peer), hosting 1.5M+ active listings across builders, brokers, agents, and direct owners. Indian real-estate sellers compete on response speed — property buyers and renters contact 5-10 listings per search and shortlist whoever responds first with site-visit availability + pricing. Connect Wendesk to your MagicBricks Builder/Broker account so every inbound buyer enquiry lands as a Wendesk CRM lead...